Purpose

🚧🚜👷 Work in Progress 🏗️🚧

We do not believe it is because of the way we treat our planet. We do not believe rivers and lakes can feel pain. We do not believe rock and soil as being active receivers of our demonry. But we do believe intelligent life are active receivers of our demonry. And our demonry means the pain we cause. I propose a thought experiment where we do a rational inquiry into the morality of our world, not through religious texts or its effect on people, but via a global index on pain everywhere. This is limited to conscious intelligent beings, ie bodies that can experience pain. Livestock accounts for about 80% of all agricultural land. 60-62% of biological landmass (bodies) on the planet today is used for livestock to feed us or otherwise help our human world, without particularly doing a good job on analyzing the pain index.

We intend for the 50–90% of profits described on this site to go to the Humane Slaughter Association. We are not affiliated with the Association. During our research into ways to advance this mission and reduce the pain index as effectively as possible across the intelligence strata, the Association emerged as our primary candidate. Supporting better slaughter practices is a direct way to reduce severe, preventable suffering at scale — in the spirit of reducing the greatest amount of pain possible.

The subject can be distressing. Emotional suffering can also be profoundly difficult. The physical suffering involved in the slaughter lifecycle, such as having your genitals removed with sharp tools and no pain relief, we however prioritize with greater urgency in our calculations.